Tour of Britain set to visit the borough

Tour of Britain set to visit the borough

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Tewkesbury borough secures exciting ‘Skoda King of the Mountain’ stage in Tour of Britain’s visit to the Cotswolds.

Officials at Cotswolds Tourism and Tewkesbury Borough Council are celebrating the news that the penultimate stage of the televised OVO Energy Tour of Britain on Saturday 9 September will include several Cotswold locations. It was particularly exciting to note that the world renowned ‘Skoda King of the Mountain’ stage would be held on Cleeve Hill, within Tewkesbury borough. This should provide a significant boost for the local tourism sector as crowds flock to see more than 120 professional cyclists, including the world’s elite, vying to win the British crown.

The full tour route was announced on Tuesday and organisers confirmed that stage seven of Britain’s premier road cycling event will start in Hemel Hempstead and traverse Buckinghamshire before entering the Cotswolds via Charlbury and continuing to Bourton-on-the-Water before turning up the Fosse Way to Moreton-in-Marsh. Riders will then turn towards Winchcombe and Cleeve Hill before finishing on the Promenade in Cheltenham town centre.

Tewkesbury Borough have financially contributed to supporting the bid to bring the leg to the Cotswolds and were delighted when the details of stage seven were announced:

Andy Sanders, Community & Economic Development Manager for Tewkesbury Borough Council said; “We are thrilled that the OVO Tour of Britain is coming directly though the Borough of Tewkesbury and are especially excited that there will be a “Skoda King of the Mountain” event on Cleeve Hill. 

“We are looking forward to working alongside businesses, local schools and young people to promote the event to the local community.  We are also hoping to create a long lasting legacy with increased cycling in the area by both local people as well as visitors to Winchcombe and the wider Cotswolds.”

Sally Graff from the Cotswolds Tourism partnership was very pleased when the news was announced:  “Cotswolds Tourism is delighted to be working with all the local authorities across the area on this event.  This is a wonderful opportunity to promote the delightful countryside, towns, and villages, as well as the many attractions, refreshments stops and tourism businesses along the route. Together we will be working hard to ensure that the longer term benefits of cycling in the Cotswolds play a key role in our tourism promotions.”

Commenting on Stage Seven, OVO Energy Tour of Britain Race Director Mick Bennett added:

“The OVO Energy Tour of Britain has passed through Gloucestershire and the Cotswolds on a number of occasions, but this will be the first stage to finish in the area.  The race will showcase the area’s beautiful scenery before finishing in the centre of the spa town of Cheltenham.”

To ensure that businesses, local communities and organisations on the route can learn more about how they can get involved, there will be two meetings in May.