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The Great Cotswold Outdoors Campaign gets underway

Published: 21 May 2014

The sun shone brightly on Winchcombe, showing the Cotswolds at its very best, as Cotswolds Tourism launched its main marketing campaign for 2014: The Great Cotswold Outdoors on Friday, 16 May.

This new campaign aims to showcase the Cotswolds as a key destination for walking and cycling. Anna Sanders of Cotswolds Tourism Partnership said: "This is one of the ways in which Cotswolds Tourism is trying to push the Cotswolds up into the top three visitor destinations in England".

The event saw the introduction of 17 new weekend walking itineraries based around the key market towns of the Cotswolds. Visitors will be able to see at a glance where to stay and what to see and do, as well as viewing highlighted walking routes catering for gentle strollers and serious hikers. The itineraries will be available shortly for download on The Great Cotswold Outdoors section of

Guests at the launch also got their first glimpse of the new Cotswolds 7-day Circular Cycling Holiday Tourmap which will be available for sale in Visitor Information Centres in the summer. The map provides the visitor with a circular route taking in Stroud, Nailsworth, Berkeley, Painswick, Winchcombe, Burford and Cirencester which would be best enjoyed over a week's worth of gentle cycling.  The map also features additional circular cycling day-routes for weekend visits. Further downloadable itineraries will be available on during the summer.

Sally Graff of Cotswolds Tourism Partnership explained: "We are keen to encourage as many local businesses as possible to get involved with the campaign now via the website so we can highlight to visitors and locals the wonderful diverse attractions, accommodation, eating places and outdoor related businesses we have across the Cotswolds."

The Great Cotswold Outdoors launch coincided with the start of the Winchcombe Walking Festival. One of the Festival's main organisers, Rob Talbot, said: "We were delighted to host the launch of this great campaign in Winchcombe. The Cotswolds offers such a great variety of walks, enabling visitors to enjoy our wonderful outdoors."

Paul Moir from Painswick Rococo Garden gave an introductory talk about the work of Cotswolds Tourism, before guests had the option to jump on a bike for a quick ride up to Sudeley Castle, or to do the round trip on foot. They were welcomed back with a Cotswolds cream tea and a chance to network with representatives of Cotswolds Tourism, the Cotswolds Conservation Board and 'Walkers are Welcome.'